Google Ads is a game-changer – with a perfect blend of business objectives followed with campaign type, bidding, quality score, keywords, relevance, Expected CTR & Landing page will help business owners track KPI's or conversions in the form of Reach, Clicks, Phone calls, Number of sales or leads and most importantly resulting in achieving the ROIs.
Do you agree that we are surrounded with Internet & Technology round the clock? Yes, you read it right – Internet & Technology. The world of internet and technology makes things so quick and easy. It was very difficult to connect with people in past, and it took over hours of time to finish any task without enough knowledge. Over the decade the technology has vast growth and at present it is very difficult for anyone to stay without internet & technology. Present day technology helps us to stay connected with people from different places, different time zones, different age groups and interest with the help of industry giants like Google, Bing, Yahoo, as search engines and Meta (Facebook), Instagram, Instagram, Tik Tok, Snap Chat as Social Media platforms on top of the list.
Search Engines like Google and Bing has always been very supportive in offering relevant information to its users. From the above picture it is understandable that any search engine helps its users by displaying relevant information based the search query happens every second. Information in the form of Business Advertisements, Business listings, Business websites in their respective Search Engine Result Pages.
Google doesn’t share its search volume data. However, Google is projected to process 63,000 search queries every second, equating to 5.6 billion daily searches and about 2 trillion global searches per year.
This means there is high number of possibilities for Business owners to attract their potential customers with the help of Google Ads to achieve their business goals. Google Ads is used by companies all over the world on daily basis irrespective of their size. Google Ads is fit for all types of products and services, whether it is a startup or MNC.
You may run advertisements across Google's massive network of search results using search campaigns. People who are actively searching for your products and services online can see your adverts. More sales, prospects, or website traffic can all be aided by search campaigns. Those who are actively looking for your products and services are the people you should be targeting. Ads are simple to make and do not necessitate the use of any additional resources.
On the Google Display Network, display campaigns provide visually engaging ads. The Google Display Network enables you to target consumers when they are browsing millions of websites, applications, and Google-owned domains (such as YouTube and Gmail).
Smart campaigns take advantage of the finest of Google's advertising technologies and can be set up in as little as 15 minutes. Smart campaigns track performance and deliver outcomes depending on your marketing objectives. Smart campaigns may be built in Expert Mode as well as Smart Mode..
App campaigns let you market your apps across Google's major domains, such as Search, Google Play, YouTube, Discover on Google Search, and the Google Display Network. Simply add a few lines of text, a bid, and some assets, and the rest will be optimized to help users discover you.
Through a single Google Ads campaign, advertisers can provide rich, targeted ad experiences to consumers who are eager to find and connect with their businesses.
Shopping campaigns may help you advertise your online and in-store merchandise, increase traffic to your website or local store, and acquire more qualified leads. To begin, you'll use Merchant Center to provide us your product data and set up a Google Ads campaign. Then, using your strategy, we'll run advertising on Google and elsewhere on the web so that potential consumers can see what you're offering. Because they appear in a distinct, more visual style, we name these advertising Shopping ads.
Video campaigns allow you to place advertisements in YouTube videos as well as websites and applications that use Google video partners. When you create a video campaign, you may increase sales, increase website traffic, increase brand recognition, and more. On YouTube and through Google video partners, you can develop captivating Video campaigns using a variety of ad types to engage customers in various ways.
Local campaigns are intended to assist companies in providing potential consumers with the information they require in order to determine when and how to visit their locations. Local campaigns make it simple to advertise your businesses on Google's top domains, including the Google Search Network, Maps, YouTube, and the Google Display Network.
Hotel campaigns allow you to bid on hotel advertising that show up when a traveler searches for a hotel on Google Search or Maps. These advertising display in a hotel booking module that might include photographs, facilities, pricing, and a link to book the hotel.
Set up a call campaign to encourage people to call you by clicking or tapping on your ad in order to increase phone calls to your business. You may customize your advertising to only appear when your company is available to answer calls, ensuring that you don't miss out on a chance to interact with your clients.
Performance Max is a new goal-based campaign type that allows performance marketers to use a single campaign to access all of their Google Ads inventory. It's meant to work in tandem with your keyword-based Search campaigns to help you identify more consumers who convert across all of Google's channels, including YouTube, Display, Search, Discover, Gmail, and Maps.
A Google Ad goes into an Auction whenever a relevant search query happens on Google Search Engine. Based on competition and bidding a specific ad occupies a position in this auction, so called as Ad Rank. To elaborate, your ad's position on a search engine results page is determined by its Ad Rank (SERP). Your BID (the amount you're willing to spend) and your quality score are the two factors. Business owners strive to maintain their ad on top 3 position to meet their business objective.
AD RANK = BID X Quality Score
A business owner or an advertiser must maintain a high bid and a healthy quality score. Expected CTR, Ad Relevance, Landing page experience, a combined performance of these three components results in a good quality score. "Above average," "Average," or "Below average" are the statuses given to each component. This assessment is based on a comparison of other advertisers' advertisements that appeared for the same keyword in the last 90 days. Most importantly, devices used in search, user location, day & time, ad extensions are the factors of ad quality, which will not be captured by quality score.
Pay-per-click (PPC) advertising is now used by 65 percent of small-to-midsized businesses (SMBs). Many companies benefit much from their ad spend on Google Ads after they discover how to promote on Google.
Many businesses are concerned about the cost of Google Ads and how much they should spend on Google Ads, despite the fact that Google Ads gives an amazing return on investment (ROI)
For an instance, think that you are running Google Ads Campaign for 1 year. Let's assume that you get 10 clicks per day at the rate of AED 10. And your actual budget for this month is only 3000 AED. Post running the campaign, you noticed that you are losing 100 AED every day for wrong clicks. 100 AED * 30 Days = 3000 AED * 12 Months. So, every year you are losing 36000 AED. This is how the calculation moves around and running google ads without accurate information and marketing strategy will become daily nightmares for you.
This is most painful as an advertiser if you keep losing money and you are unaware of the fact. There might be multiple reasons for losing your hard-earned money. Your adverting cost keeps on increasing with less ROI, it is very vital to manage your Google Ads campaigns.
It's important to include Google Ads as part of your overall marketing strategy. This is where Volga Tigris digital marketing company in Dubai, comes in, allowing you to see Google Ads alongside your other social media accounts. You may compare the opportunity to measure where your best return is in real-time.
As a business owner, you can see precisely where your money is being spent and how it best leads to conversions for you by measuring measures like daily expenditure, impressions, clicks, conversions, and outcomes across all platforms and campaigns.
We at Volga Tigris, perform complete competitor analysis, and with regards to your business goals, we design Google Ads Strategy, followed with Google Ads Account Setup (for 1st time Google Ads users), and manage the Google Ads account on a monthly basis or contractual basis. This strategy includes your overall brand awareness, driving traffic to business website, encouraging prospects to take relevant actions on necessary landing pages with the help of multiple available campaigns within Google Ads. It could be a combination of Search, Display, Video or Call, Local, shopping depending on your business goals. In addition, we perform keywords research, A/B testing often referred as Drafts & Experiment Campaigns in Google Ads and Remarketing Ads.
As an expert PPC agency in Dubai, Volga Tigris suggests the best strategy that will work for your business. We approach our projects very seriously to deliver the best results for your business by the smart PPC campaigns for the business.
This is to keep in mind for every business owner that to run ads on google platform they much follow the Google's advertising policies and guidelines. Depending on various industry background there are different advertising guidelines. And Volga Tigris always being the Google Ads specialist in Dubai, strictly adhere to their advertising policies and ensure that our client's Google AdWords or PPC Ads account do follow the same.
Volga Tigris is not just a digital marketing company in Dubai, we have a group of talented and experienced people to manage every requirement of the clients. Our track shows we have a very successful ratio of every campaign we created. We welcome you onboard in the journey of growth with one of the leading ppc management services in dubai.
If you are not able to achieve desired results from Google Ads, or if you are planning to include Google Ads in your marketing strategy, we at Volga Tigris are offering FREE Google Ads Account Review and offer the right mix of strategy to enhance your ROI.
Pay-per-click advertising, commonly referred to as PPC advertising, is an effective online marketing strategy. You can call it search engine marketing as well, and is used to drive traffic to your website. When users type certain keywords in a search engine, PPC Ads that are related to those keywords are displayed on the search results page.
Yes, PPC advertising is one of the most cost-effective forms of digital advertising. Because, as an advertiser you pay the publisher (Google or other search engines) only when the ad is clicked on by users. That is why it is named pay-per-click advertising. Compared to other forms of advertising, PPC ads are more affordable.
Pay per click ad appears at the top of search results page. The look and feel of the ads depend on the search engine you have chosen.
If you have a website, and you want it to come up on top in the search results. But this is not easy in an organic way. Using PPC ads, your website appears at the top of SERP, and further customers who are looking specifically for your product or service can see it. Generally, PPC ads are cheaper than other types of advertising.
No exact time frame can be determined; how long does it take to build a website? In general, an average website could take between 6 and 12 weeks to complete, depending on its complexity. However, this is an approximate period, and sometimes projects may take longer due to delays in the approval or feedback of our clients. Our 24/7 customer service is available if you need to find out the precise time frame for your project.
The most popular PPC ad platform is Google Ads (earlier called as Google AdWords). Different types of Google Ads campaigns can be used to achieve specific goals including sales, leads, web traffic etc. There are several other PPC ad platforms such as Bing Ads, Yahoo: Search Ads etc.
A PPC Ad can be a purely text ad. You also can create a PPC ad as a banner, video or product listing. A PPC Ad consists of Headline, Display URL, Destination URL, and Description. There are character limits for PPC ads, and they vary according to platform.
A PPC ad must have the right keywords that enable the ad to appear in popular searches. Several keyword search tools are available that can suggest the best keywords for your PPC Ad. Popular tools include Google Keyword Planner,and Keyword Tool , to name a few.
When creating a PPC ad, the degree of keyword matching is significant.
Broad match means customers will see the PPC ad if they enter searches that are “similar” to your keywords.
Exact match is different. Here customers will only see the PPC ad if they enter the exact keyword, or keyword phrase in the search query.
Negative match is a useful keyword criterion. This option allows you to select certain keywords that should not be linked to your PPC ad. This means, when users search for negative match keywords, your PPC ad will not be displayed.
PPC ads allow three basic targeting options based on device, location and language. You can choose which devices you want to target, such as smartphones and desktops. You can also target people within a specific geographical area. The third, language, allows you to choose a particular language for the ad.
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