Shopify is one of the most popular ecommerce platforms for setting up online stores and retail point-of-sale systems. Shopify SEO is a search engine optimization strategy designed for Shopify stores. Of course, Shopify stores have their own built-in SEO tools such as blogs and redirection features, but these, if not properly managed, can give rise to SEO issues.
Why Shopify SEO?
Shopify SEO is crucial in ensuring the growth of your ecommerce sales. Better Shopify SEO leads to higher search engine rankings, more visibility and leads, and higher sales. This is because Shopify SEO can significantly attract visitors to your site.
Shopify SEO involves multiple tactics that encourage search engines to rate your ecommerce site favourably and give you higher ranking in search results. Creating positive user experiences and publishing relevant and optimized content are all parts of Shopify SEO.
If your Shopify e-shop offers customers the perfect products they are looking for, and always remains relevant for them, naturally search engines will recommend it to others and accord a higher ranking in their listings.
Shopify SEO is very important. A Shopify store ranked No.1 in search results is found to have almost double the traffic of its nearest competitor.
Shopify SEO: A bit different
Shopify SEO is not the same as other website SEO. This is because, what is involved here is not just content optimization. Shopify SEO needs to optimize product listings as well. If not done properly, Shopify SEO can damage search rankings. This is where the services of a competent Shopify SEO agency gain significance.
Shopify SEO services
Trusted by clients and ranked as the best Shopify SEO services agency, we offer the full range of Shopify SEO solutions: Shopify Website SEO Audit This includes performance analysis of your eCommerce site and rate its usability and security. Our Shopify seo specialists enforces NAP, and analyse the quality of your backlinks, current online reputation, optimization level of your product descriptions and other site elements to design the best seo strategy. Keyword Research & Strategy We enlist high-performing keywords for your Shopify shop, organize search terms into cluster topics and curate SEO-optimized content. The goal is to generate qualified leads and traffic from potential customers. Link Building Link building is done to generate good traffic to your online store and better sales. Here we focus on elements like content & social media marketing, online reputation management etc. These are done to generate quality backlinks, promote brand awareness and improve customer engagement. On-Page and Off-Page Optimization. Your shop’s on-page and off-page optimization are taken care of. We work on multiple aspects such as content optimization, link building and social media engagement. Technical SEO Technical SEO solutions help enhance your site’s search visibility and online rankings by following Google’s best practices. This step involves site audits, site speed optimization, fixing of crawl errors and redirect issues, installing Google Analytics to your site and more.
Content Writing Another key Shopify SEO service is optimized content aimed at driving traffic to your site. We have a team of SEO copywriters who create amazing content that boosts your brand customer engagement. Content can be diverse including product descriptions and blog posts. We also use social proofs and perform A/B split tests to decide on the best product page format. Shopify Pay-Per-Click Advertising This is done to improve conversion rates and increase sales. Our paid search strategy can greatly support your Shopify SEO efforts. Our PPC services manages account creation, product feeds, keyword research and campaign optimization.
Themed Shopify Web Design We offer the best Shopify site designs with proper visual hierarchy. We ensure easy site navigation, relevant product filters and store optimization for better search ranking. Our solutions also include site maintenance and Shopify app integration for great customer experience.
Conversion Rate Optimization We are experts at optimizing various site elements to ensure best return on investment (ROI). Your homepage, carousel images, call-to-action (CTA) buttons, product detail pages, internal links, shopping carts and checkout buttons are all optimized thoroughly.
Shopify Reputation Management
Purchasing decisions of almost 70% of consumers are influenced by online reviews. We offer the full range of reputation management services for your Shopify store.
Shopify SEO: Key points
It is important to focus on certain aspects to have the best optimization for Shopify sites. All duplicate URLs need to be removed from internal linking architecture. Also, there should not be any duplicate paginated URLs. It is important to have blogs rich in keywords, as well as structured data based on “Product,” “Article,” and “BreadcrumbList”.