Effective PPC management
Your PPC campaign needs to be professionally managed to achieve best results. Our Google Ads management services connect your brand with your target customers. Our strategies are designed to maximize ROI by focusing on the highest-performing keywords and targeted campaigns. Our Google Ad campaign process is phased across setup and optimization, ongoing reporting & assessment, and account management.
The stages
Campaign/Account Setup & Optimization phase focuses on fine-tuning your existing Google Ads account or creating a new account using best practices. Keyword research is crucial in this phase so as to manage competition, budget, and online visibility.
Next, we design ads for each ad group, complete with ad copy, followed by defining the budget and bidding strategies.
We will then target configuring of your account for the best ad display and optimized budget. Geographic targeting needs to be done for each campaign. Along with these, we need to identify negative keywords to prevent unqualified leads.
The conversion tracking phase involves setting performance goals, which take into account submissions and call tracking.
Complete integration services
We ensure quality assurance by integrating Google Analytics, checking conversion goals, and getting Google’s approval of the keywords and ad copy. It is important to review landing pages and work on conversion optimization to drive leads out of traffic.
You may note that campaigns need to be constantly monitored to achieve optimized performance. Conversion rates are important, and this rate is found out through ad performance evaluation. It is recommended that a major share of your Google ad budget is allocated to ads and keywords with the highest conversions rates.
To help with tweaking the strategy for improving the results, we prepare monthly reports featuring a summary of the campaign activity and recommendations. Our digital marketing experts consult your marketing team to design new Google Ads campaigns or to fine-tune existing campaigns to reflect new developments such as new products and expanded goals.
If you are new to Google Ads or you feel your current Google Ads campaign is underperforming, we can be your best partner.
