Every business likes to see its website displayed at the top of the search engine results page. How can you ensure this? Do an SEO audit is the answer. SEO audit identifies the specific problems or flaws that can bring down a site’s ranking on Google and other search engines.
Search Engine Optimization Audit: a multilayered process
As a leading seo audit company in Dubai, we can ensure that your site never loses its prominent position on Google results page. There are multiple aspects to an SEO audit.
First, you need to ensure that the site is crawled, indexed, and rendered correctly by Google. It is also essential to keep your website free of on-page and off-page SEO issues. Further, your site must offer an amazing user experience (on mobile and desktop platforms). Equally important is to optimize your content with relevant keywords. From here we move on to combing the website to identify duplicate or thin content, followed by a comprehensive site performance tracking and reporting.
SEO Audits: a crucial winning strategy
If you feel that you are not getting sufficient organic traffic, and your sales graph is diving down due to a loss of competitive power, then you need an urgent seo audit. Without a regular seo audit, the chances are high that searchers won’t find your site when they search for products and services similar to yours. SEO audit is also helpful to avoid penalties from Google for toxic backlinks. In other words, if you need better traffic and sales, you can ill afford to ignore an seo audit. And when you talk about seo audit in Dubai, Volga Tigris is one name you can trust. With a team of expert seo professionals, we can do the best seo audit for your site and put you on the growth track.
Know your SEO audit tools
Site Audit Tool — Used for an exhaustive, top-down evaluation of your site’s performance.
Google Analytics — used for the site performance metrics and data in Google search
Google Search Console — helps you identify site indexing and SERP visibility issues.
Google PageSpeed Insights — used to measure page performance of your site on both mobile and desktop platforms
Google Schema Markup Testing Tool — for building error-free schema for your site, and help your site convey relevant information to Google.
Check for Duplicate Site Versions in Google’s Index
SEO audit is quite crucial to find out whether your site has duplicate versions in Google Index. It is important to ensure that Google indexes only a single version of your site. Because, a site can be on many places including:
http://www.domain.com
http://domain.com
https://www.domain.com
https://domain.com
To a user multiple versions doesn’t mean much, but to a search engine, these are independent versions of the site, and this can have ranking issues.