On-page SEO is the process of making your website appear at the top of the search engine results page. In other words, it is optimizing your site for search engines, so that when users search for products or certain words or phrases related to your products, your site will be displayed first.
Google decides on the relevancy of your web page based mainly on whether the page contains those keywords that are used in the search query. That’s why on-page SEO is crucial to promoting your brand and products. Remember that search engines like Google crawl your site for keywords. However, title tags with keywords have little to do with Google rankings. So what is the key to higher ranking, when considered in terms of on-page SEO? There are multiple factors that boost your ranking in search results. Your on-page SEO strategy must consider optimizing your content for a great user experience, lower bounce rate, strong search intent, faster site loading and acceptable click-through rate.
As one of the best digital marketing agency in Dubai, Volga Tigris is the most preferred provider of on-page optimization services. Optimized content means the target keyword is present at least once in the first 100-150 words. This is because keywords that are present on the first page of your content are given higher weight by Google. Talking about making Google understand the structure of your blog/page for better ranking, it is advisable to have an H1 tag added to the title. CMS platforms like WordPress add the H1 tag to your blog by default. Similarly, your content should have at least one sub-heading carrying the target keyword and wrapped in the H2 tag.
Ideal Keyword Frequency?
Keyword frequency must be a key element in your on-page optimization strategy. But be careful about stuffing your page with keywords: this can backfire and can negatively impact your ranking. Keyword frequency is crucial with respect to paid search ads as well. The absence of the targeted keyword makes it less relevant to both searchers and search engines, and this reduces the click-through rate and Quality Score (which in turn can result in higher costs).
Just like other elements of SEO, there are no clearly defined rules for keyword frequency. The generally accepted best practice is to have the keyword once per 200 words of copy. Also, keyword variants need to be spaced out sufficiently just as you would with multiple instances of the same keyword. We consider all these factors while defining our SEO strategy.
What about external connections?
External links (also known as a backlink) are hyperlinks that will direct a user from a different page to your page when clicked. Such inbound links that appear on pages having some authority are a key element of on-page optimization and can help increase your search ranking. External links add credibility to your page and is a powerful SEO tactic. In fact, earning authoritative backlinks from respected domains is one of the most valuable parameters that Google considers for ranking sites or pages.
However, you need to be cautious with backlinks. If your page has backlinks from sites that Google rates as spam sites, they are of no value. The backlink hosting site must be authoritative. Another consideration is how popular is the site carrying the backlink. Google takes external links as an indication of the site or page’s popularity. There are various types of backlinks: Nofollow links, follow links, sponsored or paid links, UGC links etc. As the top SEO agency in Dubai, we take into account all these as part of our on-page optimization strategy.
The next aspect: URL
To strengthen your on-page SEO, you need to optimize your URL accordingly. But URL optimization is often not given the priority it deserves, and the on-page optimization suffers. We need to note that today URLs appear above the title tags on mobile and desktop search engine results pages. It is imperative that your URL must be short and descriptive, and should contain a target keyword, for optimized results.
As for title tags, the keywords must appear at the beginning (or closer to the beginning) of the tag for higher search ranking. Also, it makes sense to insert title tag modifiers for better ranking. Modifiers usually used are attention-grabbing words such as best, fast, top, guide, checklist etc. This strategy helps to rank higher for long tail keywords.
Next, let’s examine meta descriptions. They must be unique and should feature your main keywords. Thus optimize your description meta tags for higher ranking. The meta descriptions must effectively highlight the essence of your content. A good meta description can really help to boost your organic click-through rate. Finally, your content should be unique and must add value to the user. It must be written with a strategic sprinkling of keywords.
On-Page SEO Elements
Meta tags: these are snippets of code that convey a search engine's key information about a web page, including how to display it in search results. Meta tags also instruct web browsers how the page should be displayed to visitors.
Image optimization: Optimizing images create an enhanced user experience, and ensures that higher ranking in image searches on Google. Image optimization can positively impact a site’s overall SEO.
Schema markup: Schema markup informs the search engine what the site content is trying to convey. It helps the search engine crawl your site better, and results in a higher ranking.
Internal links: Internal links enable Google to understand and rank your website better. They help build site hierarchy and attach higher link value to the most important pages and posts.
Sitemap: This helps Google easily find the pages of your website. It connects website pages and the search engine. Sitemaps are a crucial element of SEO.
Robots.txt: A robots. txt file tells the search engine which URLs on your site can be accessed by crawlers. It helps search engines crawl your website in the most efficient manner, and enhances the site’s ranking.
As the most innovative SEO agency in Dubai, Volga Tigris provides the best SEO services that help your site rank high in internet searches.