Make the most of Tik Tok Ads
Welcome to the exciting world of TikTok ads! TikTok is gaining immense popularity as an interesting video-sharing social networking platform where users can make short videos that can be anywhere between 15 seconds and three minutes.
With over 1 billion active users globally, TikTok is a leading social media network that promises unmatched reach for your business. Businesses of all types and sizes can benefit from TikTok marketing. In fact, TikTok ensures high ROI on your ad spend.
The preferred choice
TikTok is becoming the preferred choice of marketers with different goals. Whether you are looking at boosting sales, or trying to drive traffic to your website, TikTok advertising campaigns prove to be highly beneficial. Generally, TikTok appreciates creative skills and collaboration within young audiences. It has a fast-paced character that is good for longer engagement.
Global and regional brands are increasingly turning to TikTok to for user-generated content and engagement, and to partner with influencers.
The agency you can trust
Volga Tigris, a leading Digital Marketing Agency offering the best TikTok marketing services in Dubai, can help businesses increase their brand awareness and customer engagement with customized and targeted TikTok advertising in Dubai. As the preferred TikTok marketing agency in Dubai, we are fully equipped to exploit the full potential of this new-age social platform for our clients to get the best brand boost and an uptick in leads and sales.
It may be noted that TikTok ads primarily target a young, vibrant audience that appreciates well-crafted content that is engaging, informative and fun-filled. TikTok ads are an effective marketing tool for small and large businesses to advertise to millions of people across the world in a controlled, targeted manner.
Enjoying the top position among the numerous TikTok marketing companies in Dubai, Volga Tigris has the right technical & creative expertise to design and execute powerful TikTok ads campaigns using the many tools and features offered by TikTok such as the new lead generation tool and others. TikTok advertising doesn’t discriminate in any way and allows individuals and businesses of all types and categories to use the platform and promote themselves or brands. Yet, businesses that target a large user or customer base stand to benefit much more from TikTok marketing.
Being the most preferred TikTok advertising agency in Dubai, we are committed to offering our clients the best and most efficient TikTok marketing strategies that are developed based on statistics. Considering that TikTok commands an average engagement rate of over 18%, and over 90% of TikTok users open the app multiple times a day and spend more than an hour on TikTok every day, TikTok is the choicest platform for boosting customer engagement as well as brand visibility.
Know the target demographics
Also businesses need to design their TikTok marketing based on user demographics. It needs to be considered that 50% of TikTok’s global audience is aged below 34, while 26?ll in the 18-24 age bracket. This doesn’t mean TikTok advertising won’t reach audiences beyond these groups.
Further, TikTok is highly effective if your target is a global audience, because TikTok is available in 150 countries in 70 different languages.
Now let us consider the various aspects that make TikTok advertising a sensible and smart option. Studies reveal that Gen Z audience (18-34 aged people) makes the largest consumer population in the US and several other countries. And, the major user group of TikTok is Gen Z. Note that this group is the fastest growing segment, and wields the highest purchasing power. Needless to say, TikTok advertising focused on Gen Z can bring unmatched results for your business.
TikTok also has high rates of user engagement. A 2020 study highlighted that average monthly time spent per user on TikTok rose faster than almost all other apps, with the figures touching 70% in the US and 80% in the UK, and even outwitting Facebook. Youngsters remain hooked to TikTok for over 80 minutes per day as compared to 59 minutes on Facebook. Thus, if user engagement is your criterion, TikTok is the smartest choice.
Having in the digital marketing business for long, Volga Tigris knows the power of video content in boosting brand and sales. TikTok advertising offers the best means to enhance the reach of video ads. Using more videos in your TikTok marketing strategy is definitely a smart move.
Another key point is the multiple ad formats offered by TikTok aimed at increasing audience engagement. The TikTok ad formats include In-feed ads, top view ads, brand takeover ads, and branded hashtag challenge.
Various TikTok ad formats for businesses
TikTok In-Feed Ads: these are the video ads that appear inside the native news feed when users scroll through the “For You Page”. A creative full-screen in-feed ad can catch user attention easily. Users are allowed to like, comment, share and interact with the TikTok advertising videos.
If large-scale brand awareness is your target, then TikTok Brand Takeover Ads are the best bet. These ads pop up the moment users open the TikTok app. They change to an In-feed video ad after a few seconds. They are also displayed on the “For You Page” as still images, videos, or gifs with clickable links that lead to various TikTok landing pages.
TikTok Top View Ads are similar to brand takeovers. But Top view ads do not cover the screen at sign-in. Appearing as the first In-feed full-screen video post after 3 seconds, these can be of 60-seconds duration with auto-play and sound features. Volga Tigris has been working with data sets like these for well over a decade and this allows them to resort to multiple possibilities quickly. TikTok Branded Hashtag ads allow users to capture interesting acts such as dance or unboxing or using a new product, and posting it with a defined hashtag. The ads are displayed at the top of the discovery page. Clicking on the hashtags takes users to landing pages on TikTok and a collection of other TikTok’s videos carrying the same hashtag challenge. Great for user engagement and brand building.
TikTok Branded Effects ads allow businesses to create an ad with a custom filter on TikTok. The ad has a 10-day lifespan and is used for user engagement. TikTok is the real “viral” social media platform. Unlike Instagram or YouTube, TikTok accounts having NO followers can gain millions of views owing to its pro-viral algorithm. Thus if the content is appealing, engagement is certain.
A significant point is that TikTok ensures higher engagement rates among followers than other social media platforms.
Multiple models
Marketers can use TikTok in different ways. Starting a branded channel is one strategy. Here content can be created faster with no budget. The trick is to follow trending hashtags and memes and connect them to your brand. You can use TikTok’s built-in filters, effects, soundbites, and editing tools to generate and share relevant content.
Collaborating with influencers is another model. Leveraging the power and reach of influencer communities for branding and business growth. TikTok’s Creator Marketplace feature is designed to connect brands and influencers. Great memes or trends can be generated through hashtag challenges. High ranking challenges attract millions of users who create compelling videos. This is a great way for better brand engagement. The best of all, TikTok advertising, holds great potential. Not yet saturated completely, this marketing channel is ideal to generate impressions and clicks. As discussed above, marketers can use various ad formats such as in-feed adverts, sponsored hashtag challenges, and banner ads within the homepage of the app. In addition to targeting audience based on age, location, and demographics, businesses can focus on users who have viewed similar content to theirs.