In the digital world, it’s common to see that website traffic is not in tandem with keyword optimization. Even with the right keywords, search engines can ignore your page. The fact is that as search engines keep reworking their algorithms, keywords have lost some ground, and this has resulted in site visibility issues.
Why my ranking is poor?
So, naturally, you may wonder what exactly is the strategy to be adopted for a higher search rank for your site?
The one-word answer to such issues is “content”. Relevant content, that is. Or, to be more precise, it is markup. Markup or Schema markup, which is also known as structured data, can be called the language used by search engines with its own semantic vocabulary. In simpler terms, markup is a code used to convey accurate information about your site content to search engines. This helps search engines provide users with relevant information in the rich snippets, which are displayed under the page title.
What if you don’t use markups?
Websites that don’t use markups fail to make the most of Search Engine Optimization. Without markups, your sites may struggle to get relevant traffic.
Advanced Website Markup, referred to by digital experts as “Rich Snippets”, “Micro Data”, and “JSON-LD” is crucial in ensuring the success of your digital marketing. Markups communicate crucial information about website content, and also how site content is related to other content on the internet.
Schema markup is a backend aspect of a website that allows search engine algorithms to figure out the best way to use the information on a business’s website.
The importance of markups
Markups are an extra layer of information about your website, and they help to increase the visibility of your brand among your target audience. This is because sites implemented with markups share a great deal of information about a website, products and services, hours of operation, and much more. Note that Google uses structured data along with other sources with respect to various features such as Knowledge Panel, Search Snippets, Local Searches, Google Maps Voice Search etc.
An essential seo tool, markup is an aspect of your digital marketing strategy. A competent digital agency like Volga Tigris can help you with the right markup solutions, and enable you to gain market prominence through enhanced brand visibility and customer engagement.