The goal of marketing is essentially getting new customers and retaining the existing ones through increased brand visibility and awareness. The question that marketers face invariably is how to stand out from the fierce competition. Creative marketing campaign is the answer. It is the sure-shot means to promote your brand and products/services, and engage your target audience in an interesting manner.
Digital marketing campaigns, a series of strategic marketing activities for business promotion using various digital channels need to be as creative as possible. Creative digital marketing helps businesses reach new customers on a minimum advertising budget. A qualified digital marketing agency like Volga Tigris can design cost-effective and results-driven innovative marketing campaigns for your brand. Creative ad campaigns are used to promote brands, products & services; boost website traffic and win new clients.
Ingredients to a creative advertising campaign
Digital marketing is evolving continuously and creative social media marketing that employs a strategic mix of creative social media ads in multiple formats forms a key element of creative digital marketing. Coming up with innovative, creative ways to reach the target audience is the basis of creative marketing.
Blogging is increasingly being used in creative marketing campaigns to establish a strong brand presence online. Creative blogging makes use of diverse content including trending events, controversies, political developments, environmental concerns etc. Such blogs can significantly increase traffic and can be a key element of a creative marketing campaign.
The power of social media
Creative advertising can’t ignore social media. Having business profile on various social media platforms is crucial for any business. Posts on market demands and trends can help you gain followers. Whether you use blogs or social media posts the single point to remember is to be as creative as possible while keeping them relevant.
While writing blog entries and social media posts it is essential to use relevant keywords that you are targeting. Ranking high on Google and other search engine pages is possible with best SEO practices and keyword-rich content is integral to search engine optimization.
Video blogs or vlogs are now getting popular and effective in brand promotion. Businesses can share information and stories that have great appeal to customers. Today creative digital marketing campaigns are incomplete without vlogs as they have high potential to engage customers. Social media is an essential tool in crafting creative digital marketing campaigns. They offer great scope for audience engagement. Creative marketing campaigns for product promotions or product launches exploit the power and reach of social media networks and attention-grabbing social media ads. Let us have a brief look at some of the popular trends in creative digital marketing.
Search Engine Optimization
Search Engine Optimization or SEO adds a creative element to digital marketing. Online marketing is getting more and more complex and the entire marketing campaign needs to be optimized for search engine ranking.
As mentioned earlier, creative marketing campaign strategy relies heavily on keywords and key phrases that appear the website’s traffic data. These keywords and key phrases can improve search engine ranking and this in turn enhances the conversion rate (visitors to customers).
It may be noted that all social media platforms including Facebook, Twitter, TikTok, Instagram, and LinkedIn are continuously improving their services and are coming up with various tools and features that enable their users to design highly creative marketing campaigns that can precisely target the desired audience, increase leads and boost sales. As digital marketing gains momentum, traditional advertising is gradually losing its appeal, and creative social media ads are taking its place. Of course, websites continue to be the digital identity of any business; but creative advertising campaigns executed through social media platforms are the means to attract more traffic to business websites and achieve better conversions real-time. In fact, there is nothing that surpasses social media in terms of brand positioning & awareness building, audience engagement, and efficacy in lead generation and sales growth.
Google Ads
Thinking of creative marketing campaigns in today’s world, a key tool that holds immense potential is Google Ads (formerly known as Google AdWords). Google Ads allows businesses to bring tons of creativity into online creative marketing campaigns. Effective and affordable, Google Ads is increasingly being used by businesses of all types, especially small and medium-sized businesses to connect with and engage target audience.
Volga Tigris, Dubai’s top digital marketing agency, is a pioneer in crafting and managing creative marketing campaigns using Google Ads in the most compelling manner. Be it the crisp catchy text or the aesthetic graphics, Volga Tigris creates the best Google Ads with a skilled team of designers and copywriters. Creative advertising campaigns can also exploit the reach and impact of viral content. As a leading social media marketing company, Volga Tigris has to its credit several successful digital ads that went viral and helped clients greatly enhance reach and conversions. Another effective arsenal that can help win the creative marketing war is online video marketing. Today there isn’t a single business that hasn’t exploited the appeal of videos. With TikTok offering cool, funny videos for businesses to easily build relations with prospects, video marketing has entered a whole new relevance in the realm of creative marketing campaigns. Be it tutorials, webinars, or others, brands can look at higher customer engagement through short videos that carry a fun element. Intelligently made videos can instantly connect with a larger audience, which in turn translates into better brand awareness, leads and sales.
Thus, creative digital marketing campaigns make use of multiple elements in terms of creativity in design, content and technology to make the ad campaign a super success. The idea is to distinguish your business from others.
The best creative advertising agency
As a leading, innovative marketing agency in Dubai, Volga Tigris offers customized and highly targeted creative advertising campaigns for various digital platforms at competitive rates. We stay abreast of latest trends in digital creative marketing and employ advanced social media advertising tools and strategies to help your brand stand out in the market. Our in-house team of creative graphic designers, social media strategists and expert copywriters ensure high ROI for every creative marketing campaign we undertake on our clients’ behalf.