If you’re wondering, “Why do I need the WordPress platform?” you’ve come to the right place. The fact that you're asking this question means you've at least looked into WordPress or heard about it from a friend or colleague. But that doesn't mean you've considered all the pros and cons fully or analyzed the features thoroughly. Individuals and small businesses can build websites without the need to hire a developer via website builders. It can be difficult for beginners to find the best web development platform. Before you compare top web development companies, we recommend that you write down what you want your website to accomplish. Your SEO-friendly website should include what you would like to see as your goals.
For example, you can include a blog section, photo gallery, online store (eCommerce), reservation system, contact form, features of the WordPress platform, social media inbuilt themes, etc. If you aren't sure what you want, then check out your competitors or other websites for ideas. To build your new website, most website builders provide an intuitive drag-and-drop user interface. Before making your final decision, you can take advantage of the trial accounts (free plans) or the generous money-back guarantee. Consider your growth options next.
When it comes to choosing a website builder, you need to be certain that it will be able to handle the needs of your business as it grows. Names like WordPress, Joomla, Shopify, Magento, Wix, and Weebly might seem alien to average business owners. Creating a website brings these names into your life since they're all platforms used to build websites. There are some differences between the two platforms, but in short, WordPress is a self-hosted version of the platform, where you have a lot more control over your site and can employ advanced usage of plugins. WordPress.com works well for complete beginners, but it's not the best platform for a business that wants to make money, so moving away from WordPress is a good idea. The paid plans are higher, but we recommend them for personal and hobby blogs.
Themes and plugins are usually free to download, but premium (paid) ones offer better features and quality support. Moreover, many WordPress users end up paying for additional services, whether they come from freelancers or agencies. You might, for instance, hire a freelancer to design a logo, inbuilt theme, or customized template for your website, or to adjust your CSS code. Alternatively, you might hire a graphic designer or someone who maintains your website. It all depends on your experience and the size of your SEO-friendly website.
Since WordPress was designed for blogging, it has an advantage over other platforms. Writing and publishing blog posts are some of the cleanest and fastest ways to do so, and everything is included right from the start. Many website building tools focus on design and apps first, then think about blogging interfaces as an afterthought. That isn't the case with WordPress, so you can create a beautiful eCommerce site while knowing that a blog is an integral part of the process. The main reason WordPress is the best web development platform is that, out of the box, it is optimized for search engines better than almost all other platforms. Experts will tell you WordPress is the best CMS for SEO-friendly websites (Search Engine Optimization).
It's important to note, however, that WordPress alone won't help you rank on Google's first page. This is just a tool. However, there are a few things you need to do to set your website up for SEO success. We won't go into the details and definitions of each of them, but here are a few of the SEO best practices WordPress has available, not all of which are "out of the box."
Features of the WordPress Platform
- Human-readable URLs (i.e. pretty permalinks)
- Structured data and hierarchical HTML header tags
- Easy to access metadata and sitemaps with SEO usage of plugins
- SEO-friendly themes
- User-friendly internal linking and nesting structure
- SEO plugins help manage broken links, 301 redirects
- SEO / accessibility fields for images
- AMP (accelerated mobile pages) plugins
- Page load speed and caching usage of plugins
- Global stylesheets to avoid inline styles
Using a tool that adds a lot of features, a custom template, and SEO tools to WordPress, you can turn your website into a Google ranking machine!
If you decide to build your website yourself, we strongly recommend taking a WordPress course rather than just diving in. The world of WordPress can be overwhelming to newcomers, and if you don't know the right terminology, you'll end up spinning your wheels for hours. If you hire a web design agency or web developer to build your website, you will save yourself time, and frustration and your website will be of much higher quality from a design, marketing, technical, and search engine perspective. The great thing about WordPress is that you can add blogs and edit text and images easily. You might just need some WordPress training if you don't know how to do this. You will eventually come across things you don't know how to do or can't do without the help of a developer.
One of the world's most popular web development services is WordPress.org (also known as self-hosted WordPress). WordPress powers over 41% of all websites on the web. There are two versions of WordPress. Our top choice for the best website builder is WordPress, which is popular, powerful, scalable, and easy to use. WordPress is a free and open-source platform. Compared to any other online website builder on this list, you have maximum control over your website. Unlike other web development services, you have to have a WordPress hosting account and host your website (it's easier than it sounds).
You have complete control over every aspect of your website and online presence with WordPress. It can be used to build any type of website. Such as an eCommerce store, community forums, social networks, membership websites, simple websites, landing pages, and themes. For your website's design, you can choose from thousands of high-quality pre-made WordPress themes. Additionally, it has drag-and-drop page builders like SeedProd, Beaver Builder, and Divi that allow you to easily create your page layouts.
In addition, you'll have access to more than 58,000 free WordPress plugins. Apps for WordPress offer features like shopping carts, contact forms, Google Analytics, inbuilt themes, photo galleries, social media tools, live chat, and CSS customization. Multilingual websites can easily be created with WordPress, which is fully translated into dozens of languages. Considering all of the above benefits, WordPress is by far the cheapest website builder available.
Additionally, it comes with powerful SEO tools that search engines love, so your website will always rank well. Due to all of these reasons, WordPress is the most popular website builder and content management system for business owners, bloggers, web developers, and web designers. You will have to manage your website, so you will have to learn a new system. Most users can easily overcome this learning curve, but it may seem challenging at first. As well as creating backups, you will need to keep up with WordPress updates and plugin updates.
With our web development company, you will have access to experts in CMS website development, eCommerce website design, user experience web design, website content writing, and search engine optimization services, to help your online presence grow - whether it is a personal blog or corporate e-commerce website. You can trust us for a fully systematized development process and quality assurance that will meet the timeline and quality expectations of the website for the target audience. As part of our website development services in Dubai, we offer dynamic, responsive websites, CMS-based websites (on platforms such as WordPress, Joomla and Drupal), and web applications such as CRMs, lead management systems, and chatbots. We also offer mobile application development services, whether they are native, hybrid, cross-platform, or progressive web applications.
Apart from developing websites that position your brand online, we can also help your business succeed in the highly competitive world of online media. Having 360-degree digital marketing services under one roof eliminates the need for multiple vendors. Contact us to know more.