An essential tool for businesses to thrive in the digital, as well as physical market, is a strong digital marketing strategy. Having a robust online marketing strategy is crucial to ensure better customer engagement, leads and conversions. An optimized digital strategy helps businesses connect with customers across various digital platforms.
The Digital Marketing Strategy Framework
Being the preferred digital marketing company in Dubai, Volga Tigris follows the most impactful approach to digital marketing strategy, and it focuses on specific goals, and channels to achieve the same. Our digital strategy solutions are designed for cross-platform functionality.
We start off with an audit of your business’s current media assets, including paid, earned, shared and owned media.
Various media platforms
Owned Media — refers to all the communication channels that an organization owns. These channels are controlled by the organisation. These include websites and blogs, podcasts and video channels and more. The power of owned media can be leveraged to achieve any marketing goal.
Paid Media — these are third party publishers who display your content for a payment. Sponsored content, influencer marketing and digital advertising are all part of this.
Earned Media — this is also a third-party content, and such media has nothing to do with your brand. Awards, testimonials, reviews, and user-submitted content make up this format.
What an effective digital marketing strategy does is to maximize the impact of owned, paid, and earned media in the digital domain, through website content and blogs, online advertising, testimonials, and reviews. Ultimately the nature and scope of business decides the digital marketing strategy.
Digital Marketing Strategy Vs Marketing Tactics or Campaigns
Digital marketing strategy focuses more on identifying the major goals, while marketing tactics look at the steps or actions needed to achieve those goals. But both are linked. No marketing strategy is complete without any tactics and timelines to achieve the set goals.
Digital campaign on the other hand is about the execution of marketing strategies across an organization’s digital channels. The marketing tactics used to execute a digital campaign vary according to the channel, audience, and other factors.
Tactics used to build a Digital Marketing Strategy
Businesses use various digital marketing tactics in their strategy to meet specific organizational goals:
Search Engine Optimization (SEO) —optimizing content to improve search engine rankings. We help you better connect with customers through best SEO practices applied to all your digital content.
Social Media Marketing (SMM) — here we use the power and reach of social media networks to convey your brand message and engage customers.
Digital Advertising — By strategically placing your business ads in various digital spaces such as search engines and social media networks, we get you enhanced brand visibility and leads. Paid ad placement in search results and pop-up ads fall under this category.
Pay-Per-Click (PPC) Advertising — PPC advertising belongs to digital advertising. Ads are placed on third-party websites to drive traffic. Payment is done only when a user clicks on the ad link.
Content Marketing — we use the company’s owned media assets to target prospective customers. The key point is to post relevant and attractive content on a regular basis.
Website Marketing — your business website is a powerful tool, and needs to be marketed. We build geo-targeted and optimized landing pages that help you establish your business as a thought leader and connect with customers through CTA messaging. Email Marketing — helps to build engagement with existing and prospective customers.
Downloadable Content — part of a website strategy, downloadable content is crucial to building leads. These can be ebooks, newsletters etc.
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