The progress of technology has meant that the web has become an integral part of everyday life and has inevitably projected the business world online. If you're running a small business and haven't yet devoted time and resources to designing the right business website, now is the time to start taking advantage of the endless opportunities the Internet offers. Nowadays, investing in building a modern and professional website can be one of the best actions you can take.
The website represents the online showcase of your company, through which you can build a business online and present your products and services to a vast audience and look for answers to your needs. Your site can also act as a privileged communication channel with your customers, providing them with interaction tools not available outside the network.
An effective and modern website can make a big difference, allowing you to acquire new leads, convert visitors into active customers, obtain tangible results through SEO optimization for search engines and increase online visibility and positioning. This article will detail the benefits (in financial terms and image, visibility, etc.) that a professional website will bring to small businesses.
Let’s see the role of web development in the growth of small businesses
The company website: an online showcase
The main reason why an SME should invest in a corporate website is that all those who have already decided to do so have achieved, on average, more successful than the others. What escapes many is that, by now, all potential customers are looking for what they need on the web, whether it is a product or a professional offering a service. And it is not uncommon, before going physically in search of a good or a professional to rely on, to search the web; it is, therefore, necessary that the potential buyer easily find your company on the Internet.
For small businesses, it is nearly impossible to have someone answer phone calls or answer emails outside of business hours. However, you can reach potential customers with a website as people can access your business 'online storefront' 24/7. Your customers will be able to contact your company or purchase your products (in the case of an eCommerce site) at any time and regardless of their geographical location.
Mobile devices are everywhere.
An increasing number of people are using their mobile phones or tablets to search for what they need. Statistics show that more than half of searches are carried out via mobile devices, so having a quality site compatible with mobile devices and well indexed by search engines brings with it many business possibilities.
Nowadays, Responsive Web Design techniques make it much easier to have a mobile-friendly website. In fact, it is no longer necessary to devote additional time and budget to creating dedicated Mobile Apps, as modern Responsive sites can satisfy most needs.
Web Marketing: a business opportunity for your company
The tools available also allow you to monitor the progress of campaigns in order to plan precise strategies in the medium and long term. The web marketing platforms also allow you precise control of costs, with the possibility of varying the budget to be allocated to online advertising in real-time.
If you have paid attention to the websites that appear in the top positions of the search engine results, you will have noticed that these sites have some characteristics in common: a modern and responsive design, interesting and relevant content, multimedia elements, and tools for interacting with users.
To appear in the top positions of the SERP (search results page), it is important to have a quality SEO-friendly site that includes the right content and is optimized for search engines. Being among the first sites suggested to users after a search can provide you with a strong competitive advantage over other companies.
A well-designed website can help increase a brand's reputation and positioning. A quality site allows you to present the uniqueness and reliability of your company online. The first impression is essential, and often the first contact that users have with your company is given by consulting the website.
A professional, refined and modern design, the targeted use of text, captivating images, multimedia contents, the addition of interaction elements, and the ease of use of information can really make the difference when potential customers approach your business.
Quality content is the key to success. A website full of relevant content will make your business immediately attractive to visitors, as it represents an answer to their needs. Having interesting content is essential to reach potential customers and acquire new customers. The presence of blogs, constantly updated news sections, and testimonials from satisfied customers can convince new users of your company's authority, overcome any hesitations, and encourage them to interact.
Furthermore, having a site rich in quality, current, and periodically updated content exponentially increases the possibility of being well indexed by search engines and therefore appearing in the top positions of the results offered to users.
The importance of Local SEO
A website can also help the company to overcome physical boundaries and expand its business beyond the region, nationally (or, why not, even abroad). But an online site can also be very useful for those who operate locally; a profitable way to acquire customers is to take care of your digital presence, taking into account the aspects of Local SEO, that is, the set of strategies that allow potential buyers to find our business based on their proximity to our physical location.
It is fundamental for companies that do not own e-commerce and are unwilling to expand nationally or abroad but still want to lead new customers to their physical location. The web, in short, offers great online visibility to the company at any level.
Corporate website: a safe investment
One of the reasons why SMEs often decide not to use the web (or, in general, digital marketing tools) is the cost of the company website. However, remember that by entrusting the creation and management of the company website performance to experienced professionals, the website will guarantee an economic return that will allow you to cover the costs of construction and increase earnings.
Communication and digital are taking an increasingly important place in today's world. In the 21st century, a company, whether small, medium, or large, cannot do without digital tools if it wants to stand out and become a leader. In your efforts, look for web development services that support you in training, maintenance, and advice without committing yourself over several years, and be careful with "first price" offers and magic formulas. Other questions? Contact us or leave a comment.