From setting up a digital marketing strategy to actually observing results, the road is long and sometimes painful. This is particularly the case for setting up a digital marketing strategy. Digital marketing is not akin to a sprint but a marathon, strategic direction, establishing goals, research, planning, and production. It should result in a work of observation and analysis of its performance.
To organize their strategic process, marketing professionals turn to software. We introduce you to the most popular digital marketing tools and show you how they can enrich your marketing content.
Keywords and search theme tools
The internet is full of valuable information and compelling stories. So how do you find relevant topics that can interest and entertain potential customers? These digital marketing tools inspire, show trends, and deliver keyword ideas:
Keyword-Planer: The Keyword Planner is part of Google Ads, the world’s most extensive search engine advertising system. The free tool is the first point of contact for marketers around the world for keyword ideas and traffic forecasts.
Feedly: Feedly serves as an RSS reader primarily to manage RSS feeds from various blogs and news portals and is, therefore, a valuable source of content ideas. Feedly gives you the opportunity to create an individual news desk that continuously delivers new, interesting and relevant content around the main theme of your digital content strategy.
Visual.ly: Visual.ly is a community platform for infographics and data visualization. Users search the site for ideas for graphics, videos, and other visual content formats or create their own charts, diagrams, and infographics.
Influencer marketing tools
Influencer marketing tools are online platforms and web applications that allow you to connect with influencers and assess their value to a concrete marketing campaign. Are you active in influencer marketing? So we recommend that you take a look at the following tools.
Influma: With Influma, you can observe social media rhetoric, analyze which topics are performing particularly well on which channels, identify opinion leaders, and, if necessary, network with brand ambassadors and multipliers.
Hypr: The Hypr influencer marketing platform contains data on over 10 million influencers across all relevant social networks and enables you to perform demographic, psychographic, and geographic analyzes of thought leaders and their target groups.
Content Curation Tools
Content-Curation is a form of digital marketing in which the focus is not on its own content. Instead, third-party content available on the web is selected, reorganized, and enriched with comments presented on your own website or on social media. The following tools will help you organize your digital marketing campaign:
Triberr: The Triberr digital marketing suite is aimed at bloggers and small businesses who want to expand their content offering through content curation. Users use the tool to research relevant topics, attract influencers, organize their contributions, and perform them in online communities.
Sniply: Sniply is a URL server that allows you to enrich shared content from third parties on the Internet with call-to-action buttons and thus attract readers to your website. The range of functions is complemented by monitoring tools and A / B testing.
Curata: The all-in-one Curata solution also combines content discovery and curation. The tool evaluates the content based on machine learning algorithms and determines a relevance score for you from it. A text editor and an image database are available for content preparation. The publication is carried out as required in the system’s own CMS or via external software.
Promotion, retargeting, and personalization tool
With the following tools, you can select content according to potential customers’ individual needs, place it in the right place at the right time, and thereby increase the conversion rate of your online offers.
One Spot: OneSpot is designed as a platform for individualization. The tool helps you provide potential customers with personalized content based on their preferences. The product line includes website personalization, email personalization, and strategic content analysis.
Monetate: Monetate relies on an artificial intelligence-assisted personalization engine to individualize advertising messages, which enables automated, one-to-one communication with customers and prospects.
Email Marketing Tools
Do you trust email marketing? In this case, you should consider serving your content using professional newsletter tools. They allow you to create creative template-based posts, personalize email campaigns, and share content quickly and easily with your subscribers. The following tools have a proven track record in content marketing.
MailChimp: With the MailChimp email marketing tool, you can create creative newsletter campaigns and always read emails at the right time, thanks to data-driven automation. The range of functions includes an intuitive model editor, analysis functions, and interfaces to various CRM systems.
CleverReach: CleverReach email marketing software specializes in target group email marketing campaigns. The range of functions includes a filter that cleans the address lists of invalid or erroneous addresses. CleverReach also advertises in accordance with the DSGVO.
A picture is worth 1000 words. When it comes to content marketing, high-quality image content is ideal for grabbing the attention of potential customers and standing out from the mass of text-based advertising offers. Think professional graphics production is expensive and time-consuming? Not necessarily. With these tools, you produce impressive graphics, illustrations, logos, or other design projects for your digital marketing campaign even without having prior knowledge or a team of experts on hand.
Piktochart: Piktochart is an intuitive graphical tool for beginners. The software provides different templates for design projects, which can be individualized with just a few clicks.
Infogram: The Infogram chart tool is used for data visualization and offers you many templates for diagrams, maps, or infographics, as well as over a million photos and icons.
Picmonkey: With PicMonkey, you can edit images for your digital marketing campaigns or create graphics and collages from scratch. The tool helps you with different templates, icons, fonts, filters, and effects.
Easelly: The Easelly online tool provides users with infographic templates which, according to the developers, allow each user to visually present their ideas, data, or process.
Zsuite: The zsuite online platform includes the graphic tools youzign, gifzign, mockzign, and logozign. This allows for the quick and easy creation of template-based graphics, GIFs, mockups, and logos.
Videos convey emotions better than any other medium and therefore are an integral part of content marketing. With these video tools, you can put your recordings in the spotlight and video content on the big screen:
Magisto: Thanks to Magisto, you can create impressive videos for your marketing campaigns in just a few minutes. The tool offers an AI-compatible video editor as well as solutions for the cross-channel distribution of video content.
Knovio: The Knovio video platform focuses on the organization and exchange of video content for internal communication, training, and online presentations. In addition, the tool allows live broadcasting of events such as conferences.
Slowly but surely, speech-based interaction is establishing itself as an attractive alternative to the mouse and touchscreen. The following tools will help you meet the growing demand with engaging audio content.
Podbean: Podbean is an online podcast hosting platform. In addition to downloading and administration, the range of functions also includes the publication and marketing of user-created podcasts.
ePodcast Creator: ePodcast Creator is audio recording and editing software designed specifically for podcast creation. The tool also offers an RSS feed creator and an FTP client to publish and distribute your podcasts.
Interactive content tools
Interactive content increases user engagement and, when used correctly, can provide you with interesting information about your target group, their preferences, and interests. The following digital marketing tools rely on gamification in order to elicit user interaction.
SnappApp: Use SnapApp to deliver interactive content to your target audience. The content formats based on the issues of SnappApp help you better understand your audience and to get important information to your management prospects.
Qzzr: Use the Qzzr Quiz Creator to get relevant information from your customers about their needs, wants, and preferences, to refine their profile, and strengthen their engagement with the question and answer sets you have created yourself.
The success of a digital marketing campaign depends on the organization of the different stages of work. The campaign management is the focal point of all drivers son. It is about working out the assembled theme proposals, making the planning reality, and developing a binding content or editorial plan at the end. In order to keep an overview of all these tasks, it is advisable to use appropriate management tools, especially for large-scale digital marketing campaigns.
Trello: Trello is a classic project management tool, which is particularly suitable for organizing and planning small digital marketing projects. Individual tasks within a campaign can be structured, precisely planned, and assigned to specific editors using a map-based dashboard.
Asana: Asana is project management software originally developed by Facebook co-founders Dustin Moskowitz and Justin Rosenstein to optimize internal Facebook processes. Today, the tool is one of the main applications in the fields of task management, productivity, and collaboration.
Evernote: The creators of Evernote describe their tool as “virtual memory.” Evernote allows project teams to store, organize, and archive task lists, documents, and notes. In addition, content from RSS feeds, or other sources can be saved and tagged for later targeted access to relevant articles.
Content collaboration tools
Content collaboration tools serve the central administration of content, allow editorial teams to edit the content on a division of labor basis, and ensure that all members always have access to the current version of content formats stored centrally. We recommend the following tools for collaborative management of digital marketing campaigns:
Google Drive: Google Drive is the file hosting service of Google LLC. The tool provides users with a central data repository in the network and project teams with a web-based bureaucratic software package that allows joint processing of text documents, data tables, or presentations.
Marketing automation tools
Those who can no longer manually manage their digital marketing campaign due to its size can rely on marketing automation tools. In particular, they automate the selection and distribution of content, thus enabling an approach oriented towards customer demand.
Marketo: Adobe Marketo’s marketing automation platform includes lead management, email marketing, existing customer marketing, and mobile marketing. The tool helps marketers prioritize potential customers based on demographic or behavioral considerations and enables them to build long-term relationships with customers through personalized campaigns.
Act on: Act-on is a marketing automation platform that helps coordinate inbound and outbound marketing campaigns throughout the customer lifecycle.
HubSpot: HubSpot is an all-in-one solution for marketing, sales, and customer service. The software is available in all four HubSpot CRM, Marketing Hub, Sales Hub, and Service Hub modules or as a software suite covering all areas.
Marketing content tools for creating texts
Just as important as research is the professional implementation of ideas from developed topics. To stand out from the mass of offers, digital marketing campaigns must not only convince by their relevance and added value but also by the quality of the content produced. The following tools help marketers ensure the impeccable quality of the textual content they offer:
Hemingway App Text Analysis: The Hemingway app checks the style and clarity of texts and relies on factors opposing them. The application identifies passive constructions, modal verbs, noun style, and filler words, contributing to quality assurance. The frequency of a user-defined keyword is also determined for the creation of search engine optimized text.
LanguageTool: The LanguageTool browser application checks the spelling and grammar of your texts. Can your text editor do this too? Certainly not as good as Language Tool.
WriteWell: WriteWell provides editors with proven templates for a variety of content formats such as essays, academic theses, dissertations, or cover letters. The tool is aimed primarily at pupils and students, but it is also suitable for creating corresponding texts in content marketing.
Forest: Work in a focused manner, no possibility of distraction to increase production and quality, which is not easy for many copywriters. With the Forest browser app, you can boost your motivation and self-discipline by blocking access to time-consuming sites, such as Facebook or Twitter, for a specified period of time.
WriteBox: WriteBox is a tool for anyone who really wants to avoid getting distracted from everything while producing content. Using the online tool, you can write your texts on a completely blank page without any interface. Especially for blog posts, which are mostly straightforward and don’t need the extra functionality of common text editors, the program sets out to focus on the job.
Content creation platforms
You don’t want to create the content for your marketing campaigns yourself? No problem. On these platforms, you will find the right text for every format, from social media posts to specialist articles:
Textbroker: The Textbroker online platform connects clients and authors. On the site, you can book freelance writers through a valuation-dependent pricing model that always matches your quality requirements and available marketing budget.
Scripted: Scripted is an online marketplace for freelance English-speaking writers. Choose your ideal candidate among many profiles for the creation of marketing texts, blog articles.
Zerys: Zerys is an all-in-one platform for creating texts. Use the tool to plan content and find suitable texts or entrust everything.
Content distribution tools
Once the generation, coordination, and production of ideas are complete, it’s time to get the content out to users. Depending on your alignment and communication strategy, your text, video, and graphic content will now be routed to your advertising partners’ websites, social networks, or directly to your customers by email. Here, too, there are various digital marketing tools that can help you keep the big picture.
Buffer: Buffer helps marketers target major social media channels with content. The tool determines the ideal publication timeframe based on user engagement and automates content distribution based on user-defined processes.
Hootsuite: The Hootsuite social relationship platform allows marketers to centrally manage various social media channels, hashtag-based search content, feeds, and keywords, reorganize it, and share it with the community on a regular basis.
Outbrain: With the native Outbrain Discovery Network, marketers promote your content on reputable publisher websites.
SlideShare: The SlideShare file hosting service focuses on creating and sharing presentations and infographics. The platform allows content providers to prepare content for specific target groups and demonstrate their expertise. This makes SlideShare particularly suitable for B2B marketing.
Analysis and monitoring tools
In marketing, nothing works without measuring success, so analysis and monitoring are very important. The market for tools to measure the success of digital marketing metrics and keep tabs on all relevant key figures is therefore significant. The most famous tools are:
Google Analytics: Google Analytics, the world’s most widely used web tracking tool, provides content providers with detailed information about how people interact with web content. Integrated into a website, Google Analytics produces key performance indicators and website statistics that can be used to measure the success of marketing campaigns, among other things.
Chartbeat; Chartbeat combines website tracking with social media monitoring and provides content providers with detailed information about how internet users interact with a website or social media content.
Our selection shows it: the market for digital marketing tools is large and diverse. The range extends from browser extensions for special applications to enterprise platforms with a full range of functions.
The trend is towards automation. Many tools are based on machine learning algorithms which are effectively sold as artificial intelligence (AI). However, a data-driven marketing campaign is only effective if the corresponding processes are defined and the automatisms implemented.
However, you should be careful not to include too many apps in the digital marketing process. For large businesses, an all-in-one solution is an obvious choice. Tools like HubSpot, Eloqua, Pardot, or Marketo support you throughout the marketing process. Having all the important data and information in one place has its advantage, but of course also its price.