09 Aug Small Businesses Embracing Digital Marketing to Survive Pandemic
The unforeseen break out of deadly Covid-19 pandemic left small businesses across the globe with no choice other than to either close down or to embrace digital marketing to stay afloat. Surveys conducted across the globe said that two-thirds of micro firms are largely affected; in order to survive, we must adapt.
Measures to contain the virus such as social distancing, lockdowns and quarantines had devastating repercussions for small businesses when compared to businesses that were already familiar with the lucrative world of digital marketing. Their years of operation through online marketing strategies help them to survive with little disruption to their business. This success mantra made smaller businesses to embrace digital marketing for their growth.
Going digital is likely to be the clear winner here. Smaller companies, not even had a Facebook page before, will need to move into social media marketing, content marketing, SEO, and online campaigns services for small businesses
Adopt Online Marketing Strategies and Move On
In this online world, going digital isn’t really an option, but a necessity. Without a digital presence, it’s easy to be lost in a sea of fast-moving online strategy. If you are running a smaller business, online marketing can bring miracle!
The key factor in resilience is adaptability. If it is mandatory in your business to go and meet clients face-to-face before doing business, adapting means opening new web or social media services for small businesses to foster relationships. The greatest advantage of digital
marketing is cost-effectiveness and time saving, but still, several businesses are relied on conventional marketing methods to operate.
The businesses that were dependent on traditional marketing were affected the most during the pandemic time. With no other alternatives left, now, they too are switching to digital marketing strategy.
The immediate response to the Covid-19 pandemic was to maintain social distance and stay at home. This made many to spend more time on the internet, which means new businesses that focusing digital marketing receive more exposure now than they ever have. Traffic to certain websites has experienced a significant increase. Like lot of other businesses, you also had built your networks offline, now, revisit them with a fresh website or social media page. This is the perfect time to double down on your promotional strategies with the help of a perfect internet marketing company for small businesses.
Volga Tigris, the best digital marketing agency in Dubai, is providing complete digital marketing solutions for small businesses to clients for years.
Proper SEO & Content Marketing promote Your Business
It doesn’t mean you should lose hope for your business during the pandemic. It’s the time you should pivot your strategies and focus on SEO to position your business to succeed. Your company can benefit from local SEO, updating your website and
strategies, developing new content and conducting keyword research.
Reasons to Invest in SEO
Search is easy to measure
The objective of SEO is to make your website appear high in the search result. If your website is not ranking high on Google, you can select different keywords to target and implement other SEO techniques such as link-building.
Online search for products is increasing
If you want your business to succeed during pandemic, it’s very important that your products must be appearing on search
results; otherwise no one will be able to find you online. SEO professionals can help create link-building campaigns around products.
People still need your services and products
People are always in search of products and services, during pandemic also, the demand is still there. Organic and paid
search engine marketing is the right way to reach the customer with buying intent in this current situation. SEO is not a quick solution, but you elevate a Google ads campaign and run in a few days or hour.
SEO can bring success to your business in pandemic time too
It might take some time to recover from the loss, but SEO marketing will continue to make life easier. You can create SEO campaign that will bring results for many years to come. Those results could help your business recover from the possible losses from the economic downturn.
Covid-19 is impacting SEO trends significantly. Stay on top of what people are searching and how they are searching is important.
Win your clients’ trust with content management
A proper content management system (CMS) helps small business owners manage, organise and present informational digitally through websites, blogs and online stores in this pandemic time. It can help you communicate with employees and customers in a better way and achieve strategic goals like increasing online sales. Many companies are exploring innovative content marketing techniques by sharing relevant information and building trust with their customers.
Now content marketing is a way to humanise your brand and share useful information without advertising directly. For example, if you are running a pharmacy business, your content marketing strategy would be giving tips to customers how to wash your hands or how to protect yourself from Covid-19.
Content is structured by adopting your target audience’s voice and tone. By sharing content that is relevant to your client’s means, you can engage them so that they also tune in when you have a new product or service to promote. Most customers prefer to get to know a brand by content other than advertisements. Content marketing can boost social traffic to your pages gradually.
How social media marketing services for small businesses help retain customers?
If your business is temporarily closed down due to pandemic, you don’t want your customers to forget about you; then social media is one of the best ways to reach them and stay always in their mind. There are more than 4.39 billion people online and 3.98 people using social media. These figures are increasing day by day. There are businesses that jump into deep end
and come out stronger by choosing social media platforms. You can leverage your business by adopting social media strategies. PPC social advertising can be a very powerful tool to reach both old and new customers during the pandemic. A paid ad on
social media letting your customers know how you are moving forward or announcing when you are opening up certain services. Increasing small businesses are using social media advertising for their business growth through social media platforms like
Facebook, YouTube, Twitter, LinkedIn and more.
No doubt, the Covid-19 pandemic is a tough time for everyone. Due to lock down and social distancing, many businesses realized that traditional marketing channels lost its effectiveness. The virus has forced everyone to rethink and adopt creative means of
living. It’s the right time for smaller businesses to flourish their business by embracing digital marketing strategies. Still, there is a place to run business and promotion with the right digital marketing solutions.
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