If there are three letters that you cannot afford to ignore when it comes to your business today, it’s SEO, put together and in the same order of course. Walk into any successful company and you will find a team devoted to SEO with IT software engineers and content writers working diligently away.
So, if you have failed in providing attention to this aspect of your business, it’s time to do it now. And if you are feeling lost and lonely, don’t worry. For starters, we are here to help you. Here are a few things you need to do:
What is Local SEO and Franchise?
One of the most important things that someone stepping into the world of SEO is the difference between the local SEO and the franchise SEO, otherwise known as the traditional SEO. In other words, this is about knowing who you want to spread the word of your business too.
Let’s start with the local SEO. You see, if you are a brick and mortar store, there could be a lot of people around who are potential customers, but don’t know about your store. Local SEO could get this fixed for you, spreading the word locally, so people who read about you online are curious to check out your store, and when they like what they see, they could start buying online.
And then you have the traditional franchise SEO. You have probably, of course, got the meaning by now. And if you are ambitious about your business, this is definitely not an area that you would overlook: reaching out to customers over the globe by drawing them to your website.
That being said, there are two ways to draw people to your website, popularly known as the on page and the off page search engine optimization. We shall have a look at them here:
What Is On Page Optimization?
This is the kind of optimization that you do with your website. And the ingredients that you use here are descriptions, tags, blogs, in other words, to cut a long story short, the content.
So, remember that your content writers and not just write beautiful and attractive descriptions to lure customers into buying your products but are also using their expert skills in fishing out these customers through the right use of keywords, that are most likely to be typed on the search engine.
Ever wondered about that phrase, content is king? Well, we hope you got your reasons now. So, treat your content writers royally.
Apart from this, there are also technical aspects like the URL structure, internal linking, alt text and various other factors that all determine the page performance of your website. So, your tech team plays no less a role here.
What Is Off Page Optimization?
That being said, let’s now go on to the next equally important aspect of your business website: off page optimization. There are factors you don’t control on your website but outside. So, you see, you have inside and outside work too.
Backlink such as guest blogs, podcasts, press releases and other such play one of the biggest roles here. And then there are also things like how long have you had your domain name, your interactions on social media, the number of visitors you get and so on. Confused about the last part? Yes, that was confusing, so it’s like this. You get more visitors, and you will get more. So, again in other words, a website that gets frequent visits ranks on the top and eventually attracts more visitors. So you see, this is what competition is like.
What Is Keyword Strategy?
We now come to one of the most tricky parts about handling a website’s SEO, the keyword strategy. Yes, we know it, keywords play a big part in SEO, so its better to have a strategy around it right? So, let’s go ahead and have a brief look at what this strategy is all about.
Keyword strategy starts and ends with research, and then there are some things that you do in the middle. Okay, now let’s have a brief look at this thing that you start and end with:
- You find out what’s unique about your business, its goals, messages. You then pick words from these.
- Find out a little more about your audience. The kinds of words they are using on a search bar, related to your business of course.
- Now, combine the two. Don’t forget to have a look at your competitors too.
- Maybe you can end by testing your keywords.
While this is all keyword strategy in a nutshell, do not get fooled because keyword strategy is a vast concept that someone in the world of SEO would surprise you with insights. There’s so much you can do here with landing pages, videos, apps and so on. Don’t forget that it can be interesting too.
Online Directory Listings
Gone are the days of the yellow pages and the big fat telephone directory that would take up a lot of space under the coffee table, amidst the magazines and the bulletins. Today, you want something, you look it up on an online directory listing. Now, do you have your business listed on something like this? If you are not, chances are you are losing out on a huge customer, get it done right away.
Aye, now this is the part that automatically serves as a favourite of many, ain’t it? After all, who doesn’t like flattery? So, if you do a good job, you are equally eligible for the compliments, aren’t you? Then, get them, as much as you can, and showcase them so that the world knows what a good brand you are.
And you have a two-fold benefit here! Don’t forget the wealth of keywords that could go into a customer review. After all,wouldn’t you give your content writers a little break and have your customers write a bit for you too?
You remember the age old saying: all’s fair in love, war and competition? Well, this is now war, but yes, this is competition with a bit of love. As a smart businessman, you do what smart businessmen do: love your competitors and keep a watch on them. And that’s competitive analysis. Compete with ranking, traffic, conversions. In other words, find out what’s working for them. It wouldn’t be wrong to imitate their strategy too, would it? Here’s another old saying: imitation is the best form of flattery! There you go.
Google Map Optimization
Google map is keeping people really busy of late, and no, this is not just to determine directions but a lot more. Did you know that of the 3 billion searches that happen on Google each day, over 80 percent of them are mobile? Come on, people like to move about, don’t they!
So, don’t just tell them where your store is. Let them be able to find your directions online too. The trust is higher and the customers are in turn more.
Track Local Success
We started with local, let’s end with local. Yes, you cannot make the mistake of downplaying this area in your business in the midst of all the other big ideas that surround it. Local success will go a long way in improving the exposure to your business, making you members of communities and giving you a lot of attention, both online and offline.
In short, we can say that it’s good to have a look at the horizon but don’t forget the big fish around you too.
Happy search engine optimization. We hope this worked for you!