How your competitors are generating more traffic and sales than your business? After paying extra care and attention still, your business is not attaining the desired brand awareness among potential customers. Have you ever noticed this phenomenon? how to solve it? “Implement Local Search Engine Optimization strategy” to your website”. Your brand also can rank better when it comes to local SEO Services.
Local SEO Services are becoming one of the crucial elements to every business and brand which is focusing on long-term success across search engines. Most of the customers are searching online to find local information, so local search is more powerful for small businesses running in Dubai, UAE. When you are in need of a pharmacy, restaurant, or petrol station nearby, what you will do first? You search it online. Like this, 46% of searches on Google are of a local nature. This increasing search for local products and services compels businesses to invest in local search engine optimization (SEO) strategies. Let’s see what Local SEO is and how it can help improve your visibility in online marketing.
What is Local SEO?
With the advent of smartphones and the rise in better connectivity, local SEO had grown significantly over these years. Though it’s similar to organic SEO, it’s ultimately different. Local SEO is aiming to provide results that are relevant to a search based on their current location. For instance, if you search for a vegetarian restaurant on your smartphone or laptop, Google would provide you with results that are nearest to you.
Google states that one in three mobile queries is now ‘local’. It also found out that 95% of mobile users look up local information on their smartphones and the primary function is calling or visiting a business. Local search engine marketing is an incredibly effective way to market your business online. It says effective because it helps businesses promote products and services to potential customers, near them at the exact time they are looking for them online.
Local SEO Strategy Serves the Purpose by:
- More leads generation
- Increase your visibility on Google
- Boost your site’s search engine ranking
- Promote your website rank higher in specific local markets
- Drive potential customers to your website
‘Local Search’ and its Application in your Business
As mentioned above, according to Google, 46% of searches have a ‘local intent’ and they have optimized their algorithm for this. See how local search works for you. Local search encompasses all those nifty search terms that seem local such as: ‘near me and ‘city name’. Content, on-page optimization, and link building all with a focused, localized intent are part of these efforts.
For example, if you are running a hardware shop business, and your potential customer is searching for a particular product at your shop, the first result the customer is getting the results that are local to them.
If you haven’t set up your local SEO strategy, your competitor running the same business has already employed a local SEO strategy, will be on top of the search list. Even if you are ranked first in the keyword search, Google gives more priority to local results. The local search results will be listed before your standard ranking list.
This is how local search is prioritized by Google and it is important that you must employ both types of SEO strategies to ensure greater web traffic and news sales.
Take These Local Search Statistics Into Consideration:
- 72% of consumers who did a local search had done a store visit
- 30% of mobile searches are connected to location
- 71% of people say they look up and confirm the location of a business before going to it
- 78% of local-mobile searches result in offline purchases.
How Does Local SEO Help With Visibility?
If you want to improve your visibility in online Marketing and get rankings on Google, you need to align your website and local listings with Google’s ways. Adapting to the standards which are more specific to your location can increase your chances of not only showing up but also showing up for the people most likely to visit and engage with your website.
Achieve visibility by getting your business on the Google Map
Increase visibility by showing up higher in results
Optimize visibility by increasing your website appeal and engagement
To achieve more visibility, your Google My Business profile is the most important part of your local SEO strategy. Google My Business is Google’s directory of local business listings and it’s where you submit your business to have it appear in local results.
The listings are what appear when a user searches for your company name, location, information, or relevant keywords on Google. These are also appearing on Google maps. Getting your Google My Business profile set up and verified is mandatory to get more exposure on Google. Claiming and setting up your Google My Business page is an authentic process and it allows you to make sure all your information is accurate.
As the majority of customers believe in online reviews, it is important in getting the best reviews from your customers. It not only optimizes your Google My Business presence but also encourages more local customers to buy from you. Creating localized website content is another important search engine optimization tactic. It includes displaying your name, phone number, and local address on your website. Most businesses include this information in the header or footer of the website, as well as on the contact page.
Link Building And Social Sharing
Building potential partnerships between two business corporations is a vital part of local SEO. It creates a link between them and also helps in social sharing functions. It helps marketers to satisfy potential shoppers who can assist your business in the future. Conferences with other website owners can change your approach toward business in
an exceedingly positive manner.
When you decide to go for Local SEO for your business, don’t expect results overnight. Google is always adjusting and updating its algorithms. If you use the tips and the best practices to plan your strategy, regularly monitor your Google My Business listings and engage with the best reviews and track your growth, you will find the best result.
Ranking in local SEO can be a challenge. The right online marketing agency can do wonders on your website. If you are overwhelmed, let the professionals at Volga Tigris, the best digital marketing company in Dubai, do the Local SEO Dubai Services for you.